Line is separating its self form the rest of the industry, and is hooking up a bunch of skiers that aren’t pro. The riders make there own edits, and stories then they are put on the site. Doing this allows the site to be updated a lot more, and gives people a chance to go on and see something different all the time. Other ski sites seam to leave the videos for months at a time and there is little to no updates. Line is trying something that not a lot of other people do, giving the little guy some power. Just because most everyone else has a team full of pros, doesn’t mean that is how things need to be done. You just seam to be close minded to the industry and separating your self’s from others.
The videos that are made are done in a relatively short amount of time, and done by AMs. The videos are also filmed mostly in one day and on a trip or just a session so I am not sure what you are expecting. You have the right to criticize Line, but next time you do think before you write something if you want people to take you seriously. Because honestly no one takes STEP seriously, so you will need to work extra hard.