O subscript 2... O2.
Outdoors and Organix
We have 1 organic clothing line that we'll be selling also and so we needed to encompass that in the name. Plus O2 plays well on the current environmental trend, cleanliness, sustainability, protecting the snow that provides us with our addictions.
I'm more of the old school hard core skier and would have liked to see something more daring and disturbing, but this is way of things and more reflective of our brands.
For those of you who asked, the store will be opening in mid November at 153 E 1st Str, North Van. Thanks for inquiring. I wasn't planning sleezin it up and poaching the NS crowd for promotions, but since you asked I'm compelled to answer
Gear that will be sold is: Movement, Colltex, Diamir, Hestra, Komperdell, Highgear, Deuter, OTE.
And finally, the swag bag: Movement hoodie, Movement T, Movement beanie, Colltex stuff, Diamir T, Highear Cap, Deuter beanie, chapstick (necessity!), and whatever else.