problem with that is...
-the average ski customer considered pacific boarder a board shop that carried skis as opposed to an actual ski shop, and wasnt as comfortable buying skis there as opposed to say the downtown comor, or even westside when they were there. knocking down a wall wouldnt have changed that, because all you'd be doing is spending a shitload of money to essentially expand and change the layout of pacific boarder.
-when pacific boarder was carrying skis, they werent allowed to carry certain skate or board clothing/hardgoods lines, because a lot of those companies refuse to sell to shops that carry skis (so dont accuse comor of being the ones who set the surf/ski/board/skate scene further apart). with the stores being totally seperate, they can now carry those lines, and become more of a 'core' board shop.
-comor is seen as a ski AND snowboard shop, cuz that's what it is and always has been. so had the new comor been ski-specific, if a snowboarder walked in there and asked, 'where's the boards?' and the staff said, 'next door @ pb,' the customer would have been just as likely to cross the street to westbeach if the light was green.
-plus, it was felt on some level that the average comor snowboard customer (which is predominantly family-oriented or asian exchange students...the hardcores go to pb or the boardroom or westbeach) might not have been as comfortable shopping at pb with the 'core' vibe, and it showed, as certain ski-company snowboard brands (salomon, atomic, k2, etc) werent selling that well there, so why not put boards in the new store? you're basically saying no to sales and therefore money if you dont.
I'll be the first to say (and I was) that it would have been great if the new store was ski-specific, but contrary to popular belief in this thread, it was never going to be. And those are definetly good reasons why.