Cold Rush Cancelled

I wouldn't be suprised if RedBull someday took over the entire world. What's next? Financing politcal campaigns?
 
I dont see why they should move away its what their brand built themselves on. Videos of live gigs and music events are good but dont have the same wow factor that extreme sports does which has created their status as the synonym for energy drinks. Also i really dont think money is an issue for red bull ever at least they dont portray themselves to have budget limits. Sure stratos had to have been a large dent in the bank balance but with the revenue they have i dont see why they couldnt do both extreme sports and music.
 
threadjack:

"WE" sucked. the eighty six and act natural didn't. WE felt like it could have been filmed 5-7 years ago with different riders and the same tricks, segments, and even narration. Nothing stood out as HOLY SHIT that was insane!!! Now stept, on the other hand, put together pone of the most creative urban films ive ever seen. loved every second of it.
 
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