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Whey is by far the highest quality protein you can consume from a bioavailability standpoint so I wouldn't say it's shite.
I personally only consume half servings mixed with whole milk because a full serving litterally fills my shaker bottle to the brim with powder. so realistically it's like $3 per (real) serving if you include the milk. that's 33g of protein, 125g carbs, 3g fat, and 730 calories. let's compare that to something like a hamburger made from ground beef... a double quarter pounder w/ cheese has 24g of lower quality protein, 38g carbs, 20g fat and 740 calories. That double quarter pounder costs more than twice as much. You're getting almost the same number of calories but look at those macros...
From a
bulking standpoint, mass gainer supplements are extremely effective in their intended role as a
suplement. I am not telling the kid to go out and only consume mass gainer. I am saying that when he makes a protein shake, as he should be if he is trying to put on weight then he should be using mass gainer instead of a normal protein suplement.