^^^
But there only become involved in our industry to make money....
It doesnt bother you that onece it heads south they will just bail on the community. Skiing needs companies like Full Tilt, Armada, Liberty, etc, etc.
Companies invested in the CORE of our sport, putting ALL there effort not just to make a buck, but to give back to us as a whole. Nike hoped on the snowboard circuit this year just because they can get mad money from skaters who also snowboard. At the end of the day Nike just wants your ducats, and don't really give a fuck about the little guy. I think it's farrrr more important to support skiings core companies, instead of going to all these corprorations hoping on the band wagon. I will rep core companies till the day I die, they are the one's out there with us pushing and passionatly enjoying skiing.