I think the whole idea is silly. Sure Burton is a badass company, but it seems so corporate. Burton basicly owns snowboarding. How many R.E.D helmets, with ANON goggles, and full Burton get up's do you see everytime you go on the hill? A lot i bet. not to mention the other things like Analog, that Burton owns. Sure it's good that they are doing a lot of business, but it seems like they have a monopoly on the industry. Let ski companies thrive. I'd rather see the less heard of companies like Liberty, Ninthward, Faction, Surface, etc. thrive, before i see another company start making skis, and taking their business. Afterall, the afformentioned companies are completely 100% dedicated to skiing, and Burton isn't.