Fuck if I know... I know Skiing Mag owns it, which makes sense that it would blow balls considering that Skiing doesn't know shit about our kind of skiing. But I think Mountain Sports International might operate it. Supposedly they've got some good people on their crew, but judging by screw-ups like this one, evidently the people in the know aren't always the people making decisions.
Mountain Sports International is a "sports marketing company," basically meaning that their intent is to "market" things, namely their sponsors and our sport; in other words, try to make it look cool so people will buy expensive things like Suzukis and skis. Their primary concern is how the event and the sponsor logos appear to the masses and especially to their sponsors, rather than how the event functions for competitors.
But hey, maybe that's a bit harsh. Certainly sounds harsh. Maybe I should have sugar-coated it a bit.