Marketing Major, he is right it may not be the nicest thing for you to hear but its true. The hot girls will attract buyers, he would still have to sell the product and have a good product but they help. The product is then put up in store shelves and you buy it without ever considering how or why it was chosen by ski shop X. People start off with grand intentions of buying say only free trade coffee, or companies that use realistic models sell their ideals more often than not to the bigger cheaper and more popular (hence cooler) companies out there. Siver was a more core company, Siver went out of business. Ideals are cheap, your not the biggest demographic out there Angelicrage so your not who he should market to, besides there are plenty of girls who would rather see a hot girl wearing a clothing item, because they automatically compare themselves to her and say, "id look that good to."