haha... nice steve
Anyways, I don't see what the big deal is either. Lots of people here seem to not know what they are talking about, and try to call out the other for it.
ATA and 4bi9 post hype in about the same quantities. What does that matter? team updates are hype, posts that people post about companies and riders are hype.... why is it such a big deal? Both the ATA and 4bi9 want to share shit they do with everyone here.  It's cool to watch, lots of people enjoy it.
In my opinion, and remember: this is justtt my opinion,  ATA has a larger group of riders with more even skill, and they rip. We have a smaller group of skiers, but overall a little more diverse in the type of skiing we do (now that we are all in Utah, obviously it was a little harder before), and AJ Dakoulas and Andrew Napier just SLAY editing... BTBH had some sick skiing, but it left some things to be desired. There wasn't that much creative process going on.
How about everyone just stop hating for no reason. It's allright to hate for a reason, but not when there isn't one