this just in from Armada office:
Dear Family and Friends,
We regret that we have to send this note but feel it is necessary given much of the misinformation that is circulating. At this point you have probably heard that Rossignol is suing Armada in Utah.
Back in April, our EST patent was issued which was a milestone for our company recognizing years of hard work in research and development. While the patent was pending, many companies made claims about the origination and spoke negatively of us. Ours was the view that the facts would be revealed in the long run and that slinging mud would accomplish nothing.
We are proud of our innovation. We never suggested nor considered preventing others from utilizing the shape; we never thought about suing anyone. Our plans couldn’t have been further from trying to squeeze competitors.
Our intention was to have a portion of proceeds contribute to a trust similar to “1% for the Planet” that benefits athletes who have passed or been injured. Internally the development name of that trust has been “Dudes for Other Dudes” or “DFOD” for short. We recognize the contributions that Shane and other athletes have made which laid the ground-work for our innovation.
We planned on announcing the launch of the organization in December around the new TST ski which is a tribute to Travis Steeger. We planned on dispersing proceeds to foundations/charities for Shane, Travis, and other athletes. We wanted to support our recovering friend, Riley Poor. Now any such announcement will be viewed with skepticism and doubt. However, we remain committed to the vision.
Some facts to clear up any confusion:
1) Armada has not sued any company.
2) Rather than filing a lawsuit against infringing companies, a letter was sent to Rossignol and others that closed with “Armada is willing to discuss an amicable settlement of this matter…” We wanted to work out a friendly agreement with companies we felt were infringing.
3) We never intended to prevent others from utilizing our patented shape.
We are largely the same group of people who started the company in 2002. Our goals and vision haven’t changed. We love the sport of skiing and remain committed to contributing to it. We still don’t have a PR department and as such, the story will continue to be spun by others.
You know us, you know our values, and you know the truth. Please don’t be swayed by the misinformation which will surely continue. We will not partake in it.
We are here for you and are happy to address your questions and concerns directly.
Sincerely,
Erik and Hans