k2 public enemy -$350 on backcountrystore.com or sportsden.com / your paying for sick graphics, a sick purpose, and a great ski. the problem with a rider owned company like armada is that its made up of the top riders in the game, of course there gonna think 'kids worship us, they wont care about the prices, they just want to be like us', wait till next year i bet itl be 200-300 cheaper. line's skis were around $300-400 when they first came out. F*ck fame and publisity, a ski is a ski