I've heard the amount of Rocker2 122's Salomon made worldwide per season.. not a lot.. Now Salomon widest ski is 118mm and has a more versatile shape? See what is changing? I'll take Salomon as an example but you see the same with a lot of freeski brands.
I think its something like a standard deviation graph going from wide to narrow.
Brands market their cool super wide skis, their pro's who travel around the world in search of pow ride them, you see them in the movies and edits etc. But in reallity what a customer actually buys in width these days is more allround. This is also why it works so good for brands to have a range of models that look like each other in different widths. Like the Salomon QST line. Their pro riders will use the 118 and 106 most of the times (I focus on the powder side for now, not park), but the customer buys the 99, 92 or 85. A few years back when pow skis were hot people who thought they were freeriders and thought they needed pow skis all bought 115mm skis. We see in our shop that people have learned by now that skis that wide are only fun in fresh snow. We focus on freeskiing with our shop and most sales are between 90 en 105mm really.. Here in Europe powder is becoming more and more rare or difficult to find and when you are in one place all winter the number of pow days you'll get generally go down. Climate becomes more extreme etc etc.
On the other side you see that piste skis are becoming a little wider to make it easier, everything has a little rocker etc. Lots of people also buy "freeride looking skis" with a piste waist. Real race skis are not sold that much.
Pow ski sales may be declining, but I do think more and more people want to ski off-piste and all over the mountain. Maybe we need the same system as in the US where everything inbounds is safe and avalanche free. Here only the pistes and some ski routes are controlled but thats a different story.
