I never noticed these commercials, but it is a decent marketing strategy. I have never bought them before because it costs too much for less alcohol. Yes they taste like koolaid and will get you drunk if you drink 20 of them, but by then you will be dead from the sugar.
Beer sure is delicious though once you have acquired a taste for it. at first yeah almost everyone will think it tastes nasty. but you will keep drinking it and eventually fall in love. no that isn't exaggeration.
and FYI, Red Dog is an incredibly cheap beer but also really good. next time you're looking for cheap beer try it out. i heard so many bad stories about it so i was afraid to try it, but i did and turns out it's awesome.