i went through a custom boot fitting at viking. they spent four hours fitting me, went through every boot in the place, custom beds, etc. dropped 5 bills. they're pretty cool there imo.
i'll probably end up getting new skis there at the end of the season or early next season. the ski selection seemed fair for a flat, land-locked area like ours in chicago. i saw lines, all k2, scratch, and some other freeskier type boards, armada maybe?.
and of course they had the huge race section bashing you right in the face. you know for when you want to wear 2 pieces of 210cm sheer titanium and straight line a 50 degree ice slope.