RE: Only in America, blah, blah, blah . . .
Yes, litigation is prevelant in America. Yes, some of it is based on frivolous claims. But some claims have merit--i.e., sometimes a large corporation will knowingly make a shitty, dangerous product to the harm of many.
Moreover, the countries that don't have a vigorous tort system instead have widespread federal regulation. This means that instead of letting tort suits keep manufactures in check, you get a huge bureaucratic government agency setting and monitoring its precise regulations. This too costs taxpayers, manufacturers, and the government a lot of money. Except that, when a manufacturer produces a defective product, the victimized and dismembered have nowhere to be heard.
RE: Rossi's "Big" Lawyers
Big lawyers cost a shit load of money. We're talking somewhere between $150 - $500 an hour, not including legal research, investigation, and other costs. Even simple cases require several hours of preparation and pre-trial work. So, assuming that the OP does have a case with enough merit to make it to trial, Rossi would probably spend $20,000 to $40,000 grand for litigation fees, transportation, etc. (maybe more if there are appeals) for case in which they are being sued for maybe $10,000.
Not being stupid, Rossi will either (a) settle or (b) hire much shittier lawyers and generally conduct a much cheaper defense.