well it seems to me that they are working with alot of big name ams instead of a few big time pros maybe because that would lead to less money spent on contracts and an equal amount of exposure with more bodies and the fact that places like Newschoolers notices and appreciates the top amatuers as much as the top pros....if ou disagree take a look at how many Tom Wallisch, Ahmet Dadali, and Ian Cosco threads are on newschoelrs....with this extra capitalmore money can be spent on ski design etc.... that's just my guess i really have no idea....buy hell yeah line they make rad skis!