Hah yeah JD!
This color (orange) is to denote offical company representatives, and important industry figures. This will be given out on an extremely limited basis, and we have a panel of people to vote on whether something qualifies or not for the position. Each company that has an account on here (spyder, atomic, salomon, etc.) will be made orange. If you have a company you can contact me and let me know what your official company account name is and we will make it orange.
The idea here is to give you guys an idea who the offical people in charge of things are, and know who you can ask questions about your favorite companies or general industry stuff. Not everyone will want to be this color, but hopefully the idea will catch on as it moves forwards. We'll also try to use it to identify legitimate pro accounts, so that you guys don't have to question if someone is the real deal or just another gaper posing.