ok CKO, tell me why Line isn't cool...also what makes a company cool? What is your criteria? Because if it is simply that they are core, then the only company that can be cool is Armada because right now they're the only ones who don't make carving skis, all mountain skis, race skis, snow blades, or skier cross skis. Every other company...this means Rossignol, Salomon, K2, Atomic, Volkl, and especially Dynastar makes all of the above mentioned products. Go open a Rossingol or Dynastar consumer catalog. They will have around twenty pages with eighteen of them DEVOTED to the mainstream and one to two acknowledging newschool. All these companies product mixes consist of 90% mainstream and 10% newschool, whereas Line's product mix consists of 75% newschool and 25% mainstream. How can Line catch so much flack for expanding, and the operative word here is expanding, their product offering to include more and more skiers, as J said so eloquently, to introduce them to the future of the sport, when every other company butters their austrian and french asses with revenue obtained not from supply us with a pitiful 1,000 units of freestyle skis, but 100,000 units of low end, crappy foam core, carving skis? Please explain to me why Dynastar's trouble maker is so cool. Because I certainly don't need a skis name telling me that I'm a rebel-rouser, and I'm certainley not stoked that it has the same name and graphic as a snowboard by the same name. I'm sure it's skis great, but what makes it cool?
All Line is trying to do is offer an alternative, something different. It is a group of young people, who for better or worse have different ideas then their french counterparts. I don't think that Line's mission ever stated that they explicitly wanted to rejuvenate and grow the sport of skiing by making park skis...on the contrary this bold statement simply conotes the idea that the sport that we all love had grown stagnant, that new ideas and products had simply ceased to flow. J is brining new ideas and products to all aspects of our sport. He has introduced a radical new binding, he is making all-mountian skis with a graphic other than symmetrical lines and colors. For that reason alone I say Line is cool. It is the American dream put to motion. In these troubled times of war, corruption, and economic disparity, it is nice to see that a young kid from Albany, NY can have a vision, no matter what that vision is, nor whether you agree with it, and see it through to fruition. Maybe you don't like skiboards, maybe you don't like the way that Line skis perform for you...fine, but I think that anybody who turns nothing into something is cool in my book, whether I like what they've created or not.
Line is still in its infancy. Sure their product isn't perfect, maybe they make mistakes too, just like I'm sure you've incorrectly exposed a photo that would have been perfect. But let me just point out a small bit of information for those of you who think that this thing we call newschool is a little bigger than it really is. In North America there are around 600,000 skis sold. Only 20,000 of those are twintips, and that includes skis like the teneighty and the pocket rocket which are defintely being skied by people that are not skiing newschool. In fact I see more pocket rockets on 55 year old women then I do 18 year old kids. That is 3.3% of all sales in North America. If Line owned even 20% of twin tip sales it would account for 0.6% of all sales. That means that Line doesn't sell a lot of skis.
The fact that they still support riders, even place ads, which cost around $8,000 a page (rough estimate) is amazing. The fact that they are in business is amazing. Even more amazing is the fact that if you break your ski on a rail, they will replace it is amazing. Call Dynastar with a broken ski because of rail damage andlisten to them laugh. Rail damage is not a manufaturers defect, but because Line care's about the sport and its customers, they will generally take care of it.
Because of all this, they are cool.
Some of you are right. Why would Line even make a non-twin ski? The fact is they haven't. The Darksides this year had a tail height of 15mm. That's equally high as the K2 enemy, and just under the tail height on a Dynastar concept. Besides, if more people skied on twins, then there wouldn't even be an argument. I remember a time in Snowboarding's not to distant past when there were flat tailed snowboards. Now all boards, save race decks have tails. It's just going to take time, and a lot of help from all of us, to change people's minds. In twenty years I believe all skis will be twinned because all of us will be 40 and our kids will be skiing. Until then, we've all got to change and progress year to year. That's all Line is trying to do. Change, evolve and progress.
Line is cool because they are trying.
Ride what you like, but keep in mind that a dollar spent with companies like Line, Armada, and 4FRNT will go farther to help change our sport for the better than a dollar spent with companies like Rossi, Dynastar, Atomic and Volkl.
One last thing to keep in mind. Progessive freestyle skiing, and in general this whole movement are fueled by North America and image. We are an image based people. I encourage all of you to take a trip to France, Germany and Austria. Pay special attention to the skiing over there. First, there are WAY more skiers in Europe then over here, and second even a smaller percentage of skiers in Europe are newschool skiers. This means that that 600,000 units number reaches far above 1 million units in Europe. Most of those skis are carving skis. This means that on a sheer numbers and business point of view, why would Dynastar and Atomic and Volkl and Rossi even care about selling 5,000 twins when they can literally sell 250,000 carving skis? On an average wholesale cost of $200USD, that is a revenue difference of $49,000,000USD. They simply don't care. They give us the product to shut us up, and to try and win us over to their brand so we buy more of their carving skis. Twin tips are a damn marketing expense for them, and not a source of revenue. I call for a change. Let's support the companies who are trying to support us. Demand Line, Demand Armada, Demand 4FRNT, and any other new company. Don't support Rossi, Volkl, Dynastar or Atomic. Let our voices be heard. Let's stop quarelling and fight to change the sport for us!!
Peace out,
Jordan