I have heard they are made at the Option snowboard factory, but I don't know for a fact if that's true. They were started by Matt Sterbenz 3 years ago I think when he got sick of his sponsor (Fischer) not paying enough attention to freestyle. The MSP was there only ski to start, then last year they signed on Steel, and added the STL, and this year they added Vinnie and the VCT. I believe that getting a pro-model also makes you a part ower in the company, so that is pretty cool.