3 year old snowboarder hits a down rail

So sick ans steezy! This made me think of a 3 years old skateboarder who is very good.

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His helmet just looks huge!
 
This is the kind of stuff that most of the time has me pissed off. I mean, do you really need to exploit your three year old? so he's bad ass, so what? Hopefully this isn't some sort of "sponsor my kid" video, that's just a parents attempt to make their kid the next tomato or sheckler.
I understand parents wanting the best for their kids and being proud of them, but there is a reason our sport is not baseball. And lugging him to the hill every day and making sure he rides is a lot different than letting him get stoked on his own.
But really I just hope the video is all in fun, and the parents are a healthy amount of stoked on their kid, not feeding him dreams of sponsorship and helping to generate a whole new level of jump jocks that slowly kill every sport they enter into.
 
I'm sure he loves boarding. They're proud of him and took a video. I gaurentee when the kid gets older they'll whip out that vid and he'll love it. How are they exploiting him? Maybe they just want him to be really good, is that a problem? Your parents probably showed photos of you skiing to friends and what not, and now video is the norm, people video tape their kids all the time. The kid probably loves watching himself ride.
 
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