21-22 Gear Rumors

[animator]

The worst part is that every rep knows this. The marketing overlords just cannot be stopped

Yeah reps don’t have the say in stuff like that as much as people tend to think

 

[animator]

Damn definitely surprising, I'd think brands would want the feedback from shops

They take feedback but don’t really listen nearly as much as they should honestly

 

[onenerdykid]

They take feedback but don’t really listen nearly as much as they should honestly

They do, but remember this is a French brand and they will listen to what French shops want way more than US or Canadian ones. And it's not very often that the French will do things that Americans prefer. It's very similar to if a French sports chain wanted ON3P to change the name of their skis to something else that made more sense in France. Do you think ON3P would take it to heart? I highly doubt it.

Brands will most always choose a name that works for their main market and the rest of the world has to live with it. With Rossi this is France, where there are a ton of French skiers who do not speak English, and Rossi thinks that their skis' names sound great to people whose primarily language is French. I'm not saying Rossi made a good decision here, but I understand how it happens and why they do it.

 

[animator]

They do, but remember this is a French brand and they will listen to what French shops want way more than US or Canadian ones. And it's not very often that the French will do things that Americans prefer. It's very similar to if a French sports chain wanted ON3P to change the name of their skis to something else that made more sense in France. Do you think ON3P would take it to heart? I highly doubt it.

Brands will most always choose a name that works for their main market and the rest of the world has to live with it. With Rossi this is France, where there are a ton of French skiers who do not speak English, and Rossi thinks that their skis' names sound great to people whose primarily language is French. I'm not saying Rossi made a good decision here, but I understand how it happens and why they do it.

That’s definitely fair. Seems to me as someone who speaks French and English that “Holy Shred” isn’t a good name for either language but that’s just my opinion hahaha

 

[onenerdykid]

That’s definitely fair. Seems to me as someone who speaks French and English that “Holy Shred” isn’t a good name for either language but that’s just my opinion hahaha

Like I said, I don't think they made a good decision

 

[animator]

Like I said, I don't think they made a good decision

Ha! True true

 

[anders_a]

Beeing a french speaker'ish (damn 5 years of school + sis lived there) I can totally see it

They would pronounce it håååwly shreewd with happyness in their voice, thinking they really nailed the names.

Like the french can ski, they can make skis, they do a lot of stuff REALLY good, but ... yeah

 

[123ski]

I just hope Lange or Tecnica come out with a legit 140-150 flex alpine boot. Every year it seems 130 flex is feeling softer and softer.

 

[animator]

I just hope Lange or Tecnica come out with a legit 140-150 flex alpine boot. Every year it seems 130 flex is feeling softer and softer.

Langes plug boots are 140 and up aren’t they? I guess that means you’d have to ski a plug boot and get it fitted though..

 

[SendyMcSendyface]

That’s definitely fair. Seems to me as someone who speaks French and English that “Holy Shred” isn’t a good name for either language but that’s just my opinion hahaha

onhonhonhon oui oui c'est le heeuli shreed mmm baguette

 

[onenerdykid]

I just hope Lange or Tecnica come out with a legit 140-150 flex alpine boot. Every year it seems 130 flex is feeling softer and softer.

If flex is all you care about, every brand makes boots in the category, and even stiffer. We've got commercially available boots that go up to 170.

 

[123ski]

If flex is all you care about, every brand makes boots in the category, and even stiffer. We've got commercially available boots that go up to 170.

Obviously flex matters, but plug boots are a pain in the ass and there is no reason a boot manufacturer couldn’t increase the stiffness of their freeride range of boots. I still want a rubber boot board, rubber outsoles, and a reasonable last width paired with a stiffer flex

 

[onenerdykid]

Obviously flex matters, but plug boots are a pain in the ass and there is no reason a boot manufacturer couldn’t increase the stiffness of their freeride range of boots. I still want a rubber boot board, rubber outsoles, and a reasonable last width paired with a stiffer flex

Ok, those last points make it more specific. Personally, I'm totally with you on this one but brands (in general) look at this like a simple math equation. How much is it going to cost and what is the return on investment? Once you start talking 140 and stiffer, brands see an opportunity to sell about 500-750 pairs of boots, globally, and they lose interest. At some point, the bean counters start asking questions and stop it before it can really begin. And sometimes, it's simply not possible to make a stiffer boot given the specifics of the molds. Either a stiffer grade of plastic that works in that mold doesn't exist or the plastic is available but it doesn't work with the mold configuration. It's not the easiest problem to solve and these are generally the reasons why such boots don't really exist. But again, I totally feel you.

 

[tomPietrowski]

Obviously flex matters, but plug boots are a pain in the ass and there is no reason a boot manufacturer couldn’t increase the stiffness of their freeride range of boots. I still want a rubber boot board, rubber outsoles, and a reasonable last width paired with a stiffer flex

I have you covered in a year or too

 

[animator]

I have you covered in a year or too

Drop Project X already

 

[123ski]

Looking forward to it!

I have you covered in a year or too