21/22 gear hype thread

14228773:CatdickBojangles said:
If I hit the powerball and or mega millions do you think I could pay Atomic to bring back the Blog with a few updates?

Why pay them to bring it back, just pay them for like 5 pairs of skis that you could keep ?‍♂️
 
14228773:CatdickBojangles said:
If I hit the powerball and or mega millions do you think I could pay Atomic to bring back the Blog with a few updates?

It's true, I had 3 different pairs of the blog. Absolutely loved them. We need a bentchetler 110.
 
14228038:Eb71 said:
You can find 2022 k2 line skis and a bunch more here
https://prime-skiing.de/author/joerg-angeli/

haha yeah true. Acutally, I am filling up our new product database right now with all the new stuff for next season.

The proper page to have a look at the new skis is this one:https://prime-skiing.de/tag/produktneuheiten-2022-ski/

Lots of products are already live but I am still working on some stuff, so expect some errors from time to time.

I also just added all new Full Tilt Boots, so if you want to have a look at them:https://prime-skiing.de/tag/produktneuheiten-2022-boots/

I am adding new stuff everyday right now.
 
14229350:Joerga said:
haha yeah true. Acutally, I am filling up our new product database right now with all the new stuff for next season.

The proper page to have a look at the new skis is this one:https://prime-skiing.de/tag/produktneuheiten-2022-ski/

Lots of products are already live but I am still working on some stuff, so expect some errors from time to time.

I also just added all new Full Tilt Boots, so if you want to have a look at them:https://prime-skiing.de/tag/produktneuheiten-2022-boots/

I am adding new stuff everyday right now.

You’re the greatest!!! Thank you so much
 
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[tag=154780]@tomPietrowski[/tag] the lineup looks amazing! Interesting take on the power strap. What was the reasoning behind doing it with the hook instead of the standard “booster” style?
 
Glad you guys are liking these. They all came out so strong.

the powerstrap change is small but it was done to make it easier to use and also lighter. It’s called the G-Hook. It’s like a quick release. You loosen the g-hook and you can slip the front section of the powerstrap off. When you want to tighten it you slip the g-hook back through the powerstrap and pull the webbing which goes through the g-hook. So you never need to thread the webbing through like you did the cam system before making it quicker and also way easier to use in gloves. It’s lighter too as a bonus but functions basically the same as the cam strap so you can get all the same power and hold you could before .

Let me know if you guys have any other questions on the lineup. Not seen my favorite boot yet the alternative kicker

14229353:Kbob94 said:
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[tag=154780]@tomPietrowski[/tag] the lineup looks amazing! Interesting take on the power strap. What was the reasoning behind doing it with the hook instead of the standard “booster” style?
 
14229412:tomPietrowski said:
Glad you guys are liking these. They all came out so strong.

the powerstrap change is small but it was done to make it easier to use and also lighter. It’s called the G-Hook. It’s like a quick release. You loosen the g-hook and you can slip the front section of the powerstrap off. When you want to tighten it you slip the g-hook back through the powerstrap and pull the webbing which goes through the g-hook. So you never need to thread the webbing through like you did the cam system before making it quicker and also way easier to use in gloves. It’s lighter too as a bonus but functions basically the same as the cam strap so you can get all the same power and hold you could before .

Let me know if you guys have any other questions on the lineup. Not seen my favorite boot yet the alternative kicker

Awesome!! Thanks so much for the information!! That makes tons of sense. I’ve played with the tecnica version and loved it so I’m super stoked y’all are doing it!!
 
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Just saw this on the other thread-- 2022 Bentchetler 120
 
14229430:Kbob94 said:
Awesome!! Thanks so much for the information!! That makes tons of sense. I’ve played with the tecnica version and loved it so I’m super stoked y’all are doing it!!

I'm in a Tecnia boot and really like the hook style.
 
Was the SC ascendant a grilamid shell before? Or is that a new thing to make it lighter?

14229412:tomPietrowski said:
Glad you guys are liking these. They all came out so strong.

the powerstrap change is small but it was done to make it easier to use and also lighter. It’s called the G-Hook. It’s like a quick release. You loosen the g-hook and you can slip the front section of the powerstrap off. When you want to tighten it you slip the g-hook back through the powerstrap and pull the webbing which goes through the g-hook. So you never need to thread the webbing through like you did the cam system before making it quicker and also way easier to use in gloves. It’s lighter too as a bonus but functions basically the same as the cam strap so you can get all the same power and hold you could before .

Let me know if you guys have any other questions on the lineup. Not seen my favorite boot yet the alternative kicker
 
The sc is not a grilamid shell. Sammy does not want that he wants the durability so that is why we use TPU on his boot rather then grilamid which is used on the approach model.

I was on a call with him last week and he showed me the boots he has been in for the past year and they are holding up amazingly considering what he is doing to them. So no plans to change what is working.

14229591:THE_WKND said:
Was the SC ascendant a grilamid shell before? Or is that a new thing to make it lighter?
 
14228034:Eb71 said:

14228291:Slowbro said:
why do people feel inclined to put random japanese on things. you wouldn't write "aim for the bottom of the hill" on a topsheet in english lmao

Actually, this is exactly the type of thing I'd write on a ski in english. Many of the Line & FT products I've designed have sarcastic or non sequitur text on them. My favorite examples of this are on Tom's pro models. One of his boots says "Keep upright on landing ↑" and his 2022 ski has labeled sections that say "Place sponsor sticker here".

When the designer who worked on this graphic told me what the Japanese text said, I thought it fit Line's brand humor perfectly.

However, I do think there should be a discussion around how the Japanese characters themselves are used in this design. It's definitely hacky to simply slap Japanese on a graphic and call it a day. Often times Japanese culture is fetishized in American streetwear and that is something I try to avoid. Was it done 100% successfully in this case? Probably not. The designer crushed it on this graphic though and I still think the characters work in context.

Abstract typography is one of my favorite devices to use in design. The issue with using Japanese characters is that they are already "abstract" to a westerner — this sets the trap for putting less thought into the design because one thinks the work has already been done for them. I don't think this was the case on the Chronic but ultimately that's not for me to say.

If there are any Japanese NS'rs, I'd love to hear your thoughts on this.
 
14229979:Mr_pretzel said:
Asian streetwear uses random English words and sentences just the same these days.

It's an interesting relationship. There are tons of thrift stores & boutiques in Tokyo that focus on Americana. I was surprised by all the shops playing dad rock and selling LL Bean or Kiss tour shirts.
 
14229969:cultrara said:
Actually, this is exactly the type of thing I'd write on a ski in english. Many of the Line & FT products I've designed have sarcastic or non sequitur text on them. My favorite examples of this are on Tom's pro models. One of his boots says "Keep upright on landing ↑" and his 2022 ski has labeled sections that say "Place sponsor sticker here".

When the designer who worked on this graphic told me what the Japanese text said, I thought it fit Line's brand humor perfectly.

However, I do think there should be a discussion around how the Japanese characters themselves are used in this design. It's definitely hacky to simply slap Japanese on a graphic and call it a day. Often times Japanese culture is fetishized in American streetwear and that is something I try to avoid. Was it done 100% successfully in this case? Probably not. The designer crushed it on this graphic though and I still think the characters work in context.

Abstract typography is one of my favorite devices to use in design. The issue with using Japanese characters is that they are already "abstract" to a westerner — this sets the trap for putting less thought into the design because one thinks the work has already been done for them. I don't think this was the case on the Chronic but ultimately that's not for me to say.

If there are any Japanese NS'rs, I'd love to hear your thoughts on this.

I'm not Japanese but I can speak the language and have spent a lot of time there. I agree that text on a graphic can be cool but in my opinion the Japanese here is, kind of like you said, used in a similar way to how bad streetwear companies just slap Japanese on things. I think makes the skis look cheap and kind of silly. Japanese writing is only abstract to people that can't read it, in the end it's just a mundane communication tool like our alphabet. Some people will probably like these just because of the Japanese though.

I could be wrong about all of this, but the skis say 坂 which is a literal translation of "hill" and isn't usually used to refer to ski hills, which are either called mountains or スキー場 (which means something like ski place). Also the verb is in plain form here, which is present or future tense, not really used to tell someone what to do. It would sound cooler as a command. As a result the Japanese sounds kind of awkward to people that can speak Japanese.

Japanese companies also do the reverse and put random English on things. It looks kind of dumb to us, and this probably looks dumb to Japanese people too.
 
^^^ Is why I love NS. Really cool to see both sides of that.

I'd agree with both of you that abstract typography is awesome, but can feel pretty cheap and lazy when the only abstraction is that it's a different language than the majority of your market speaks. Japanese characters, and runic lettering seem to be the two prime examples. It's so tempting to just phone it in with something "cool" looking.

This particular graphic doesn't float my boat, but I'm stoked to hear some of the backstory and see your side of the discussion.

Why the Japanese influences on a park ski though? I feel like historically this is a common trope on pow skis, that folks might buy for that dream trip to Japan, but it's interesting to see it on a park ski.
 
I feel like 2022 is going to be a great year for ski graphics with ON3P and K2 putting out some sick graphics this year. Hopefully they give some inspiration for other brands.
 
14229983:cultrara said:
It's an interesting relationship. There are tons of thrift stores & boutiques in Tokyo that focus on Americana. I was surprised by all the shops playing dad rock and selling LL Bean or Kiss tour shirts.

There are lots of Japanese people that are huge fans of anything American. The Americana clothing trend is real, at vintage shops in Tokyo I saw Wu-Tang shirts selling for hundreds of dollars.

This a tangent but once bar hopping in Kobe I found a cowboy themed bar called Honky Tonk. The interior was completely covered with 1950s American stuff and there was a band of people in their 50s or 60s covering retro country tracks in English with Japanese accents, all dressed in western shirts and jeans. I was the youngest person in there by about 40 years. The bartender got so excited when I said I was from Alberta and asked if I lived in the country. Not my pic but found one of the decorations.
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14230129:Slowbro said:
There are lots of Japanese people that are huge fans of anything American. The Americana clothing trend is real, at vintage shops in Tokyo I saw Wu-Tang shirts selling for hundreds of dollars.

This a tangent but once bar hopping in Kobe I found a cowboy themed bar called Honky Tonk. The interior was completely covered with 1950s American stuff and there was a band of people in their 50s or 60s covering retro country tracks in English with Japanese accents, all dressed in western shirts and jeans. I was the youngest person in there by about 40 years. The bartender got so excited when I said I was from Alberta and asked if I lived in the country. Not my pic but found one of the decorations.
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Apparently King of the Hill is big in Japan. People debate whether it should be watched in subs or dubs.
 
14230206:GeorgiaJibber said:
I really hope they change the sizing up for next year. I heard that the 180 actually measures out to a 178. If they make a 184-186 I will be all over it.

Maximum length will be 180cm again.
 
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