Helly Hansen is retarded.
Every year, you see their atheletes wearing the sickest shit, and NONE of it is actually available to the consumer. Its the same every year, athletes get dope bright colors, consumers get black, brown, or white. Pretty stupid if you ask me. Look at oakley, simon dumont wears yellow at xgames...and BOOM all the kids are buying yellow. They see pollard wearing bright orange, or those other dudes wearing purple, all the kids go to buy that shit, figure out they dont make it, and they dont buy HH. Great marketing. Pay a bunch of people to wear stuff you dont make that isnt available anywhere...