I'm sure part of the reason they cost so much is they aren't producing as many pairs of skis as other brands, since they know they can't sell a massive amount of the skis. When production is scaled up, the cost per unit drops so once you have the customer base to sell more skis, the price can go down a bit too. I wouldn't be surprised if 1000 is selling close to every pair they make, which is all they need to do.
There are also many more expensive skis on the market, so they may not seem too bad to a lot of customers.
We here on NS are so deep in our tiny niche of skiing that our perspective is incredibly warped on what the ski market is actually like.