People look at MSP and TGR for what they are now as examples of established megaproductions in the world of ski entertainment. What maybe you don't see or realize is they were at one point the 4bi9's of skiing, circa early-mid '90s. For fucks sake they started making movies before professional skiers were even being paid a living, let alone movie companies. Certainly a lot has changed since then, but what it comes down to is perseverance and ingenuity- just like any other business. Poorboyz, Level 1, etc.. all worked down the same path to arrive at this point.
And at this stage in 2009 so much is growing and changing in skiing and media that there will be lots of new opportunities for people if they are talented, hardworking, and savvy enough in the coming years.