i think you should not care. there are snowboard movies just like pop yer bottlez (one love), skate movies like it..its just what these people want to do.
whiteshine or TBC might be more your style, but thats just you. let em do what they want.
Lib Tech is fucking gay. thats almost as bad as if Burton started making snowboard.
skiing has tons of core companies out, we dont need to support a snowboard company thats already made it.