Is everyone really missing the satire of the ski industry here? This is the same sort of critique that many have been making for a long time, just phrased in a different light.
I'd like to see this as placed in the frame of curling. That would be even funnier.
"Yeah man, I'm really working on my brooming on natural obstacles, like frozen waterfalls and glacial ice. It's just way more true to the roots of the sport, you know?"