Articles by cydwhit
Skiing is full of brands that seem to just exist. They pump out their products and marketing but never really do anything to set themselves apart. They might sponsor some big names and put on some contests but to the everyday skier they are just a brand, a faceless corporation begging for your...
Well, our time here at WSI has finally wrapped up. We've had a blast but real life is calling, where we eat vegetables and don't get all our Cliff Bars for free. Check out some more serious coverage of the event here:
Halfpipe
Behind the Scenes
Big Air
Slope Girl's Gear
Slopestyle Finals...
Words: Cy Whitling and Matt Sklar
Photos: Matt Sklar and Cy Whitling
WSI finally wrapped up here in Whistler today with the Half Pipe qualifiers and finals. The stunt ditch event returned to WSSF for the first time in a few years. The men's field dropped in two heats of two runs each to...
Words: Cy Whitling
Photos: Matt Sklar and Cy Whitling
Last night's fog and snow bumped Men's Slopestyle finals to this morning where the top 5 riders from each qualifying heat joined Evan Mceachran, Alex Bellemare, Joss Christensen, James Woods, McRae Williams and Bobby Brown who earned a free...
Apparently there is an event in Whistler this time of year called WSI or WTF or something. Also apparently it involves pro skiers, and competitions and points and music and stuff like that, I was told there might even be some skiing too. For some reason I decided to come up here and cover it...
If you are reading this you are probably a skier, since you are a skier you have probably used some sort of facemask at some point in your ski career. Maybe you have one of those ones your mom used to wear that's made out of the same kind of foam as a beer coozy and has the little holes to...
From initial entries to finalists to final winners, The North Face Park and Pipe Open Series Virtual Competition has finally wrapped up! After intense deliberation the judges have chosen their winners (full results below).
Noah Wallace took home the top honors for the Men's Slopestyle as well...
"This is not skiing!" Bo moans halfway up the boot pack, and honestly, I have to agree with him. We are most definitely not skiing. Instead we seem to be walking straight up a mountain with our skis dangling off our backs. Since I wrapped up my coverage of the Jackson Ladies Session and met up...
Going into this event I was planning on writing some big, serious, overreaching article filled with quotes about how awesome women's skiing is and how these ladies here at Jackson are progressing the sport. Coming out of four days of non stop shred life though I think my attitude has changed. I...
You submitted your videos, you voted, and your finalists have been decided for The North Face Park and Pipe Open Series. These competitors will advance to the next round of competition where an esteemed panel of judges including Mike Atkinson, Jason Arens, Tom Wallisch, Maddie Bowman and Mike...
This Saturday marked the inaugural opening day of the First Ever Jackson Hole Ladies Freeskiing Group Shred Pinkname Invasion of Doom (FEJLFGSPID for short). If you aren't quite sure what that means join the club, no one here really knows either. What we do know is that FEJLFGSPID is a good...
One week till freedom, less than seven days to skiing, the excitement builds deep and oozes out slowly. 150 hours lie between me and a week solid of shredding. It should be easy right? I mean Aron Raslton survived nearly that long with his arm stuck under a rock. Did Aron Ralston have to deal...
This is the second of three articles on ski journalism I've got coming down the chute. Next week I'll have a piece on the bigger picture of ski journalism/marketing/storytelling to wrap it all up. Let me know what you think in the comments. Tell me why I'm wrong, why I'm stupid or what I should...
Do you like skiing, Tom Wallisch and money? If you find any of those things to be remotely interesting you should probably be out desperately filming an edit instead of reading this article. That's because The North Face is putting on the Park and Pipe Open Series (PPOS for short), a “virtual...
Last year saw an explosion of web series into the ski community. With this sudden influx of content came a new challenge for the athletes and creatives involved. It is no longer enough to throw some skiing together every week. To stand out requires a creative, unique vision expressed...
This is the first of three articles on ski journalism I've got coming down the chute. Next up is a piece on the more technical aspects of creating content and an article on the bigger picture of ski journalism/marketing/storytelling to wrap it all up. Let me know what you think in the comments...
I have no idea who the people in this picture are
Well, it's happened once more, the world has spun 'round again and brought us another pink fluffy excuse for a holiday. As a skier Valentine's Day brings an interesting set of challenges that must be approached with tact and creativity. Never...
If you've been keeping up with skiing recently you know that the SIA trade show just wrapped up. You've probably seen article after article highlighting the major brands' new lineups. I just spent the last few days helping make those articles. It seemed only appropriate to call out a few smaller...
Well, apparently the indoor part of SIA is over, and while some hardy souls brave the on-snow demo I've finally returned home. Here's another quick overview of highlights, I've got more journalistic coverage to come but I figured I'd pump this one out before memories start to fade.
Day 2...
SIA is like a box of chocolates, you never know what you're going to get. It might be a revolutionary new product from a leader of the industry. It could be an up and coming young brand looking to shake things up. It could be a well developed and refined class leader, or it could be just plain...