just to add my two-cents to the discussion.... I think the zion HDR isn't too brutal but at the same time, one of the key components in a good photo is the balance of light and shadow, of white highlights and deep dark low lights. With HDR, you are essentially removing this crucial interplay of light and dark in favor of underexposed highlights and overexposed shadows. It can look cool, but for the most part the colors end up oversaturated and the exposures both above and below what is appropriate. It will have a place in photography and to disregard it entirely is being a bit elitist, but for me, I try to stay away from it and generally dislike its effects. As they say, to each their own.