Would you pay 230 euro's for these?

ryan.c

ryan.c

Active member
yniq.jpg


"They'll start around 230 Euros but then you get an extra lens so you're basically paying the same as the other brands for the start-up version"

sorry jon, but i sure wouldnt. the goggles start at 230 euros, which is just over 300 us dollars. i dont even want to know how much the "high end" goggles costs. im pretty sure i could buy crowbars, and 6 of their most expensive lenses for around 300...again, im sorry, but you had the hate coming to you.
 
i think Jon is not naive enough to think that newschoolers would buy goggles that expensive, but other rich people in europe will haha. good plan if you ask me Jon. to bad there isnt another lesser expensive option though.
 
What don't you undertand in "high-end"? Do you really think that people on NS.com are his target group? Like he mentioned, I can definitely imagine rich-ass tourists in airport tax-free shops checking out those Yniqs and buying theme because they A) cost more than regular goggles B) are stylistically in a niche that suits Ray-Ban and LV buying rich people and C) they are a conversation piece.
 
If I would have gotten the comment "yes I will by these" here on NS, I think that my business plan would not have been very good..;-)
There are 10 brands fighting for the 100-200 USD market, but 0 brands fighting for the market above that, in witch segment would you start a brand?
Br JON
 
exactly, but you have to remember the majority of ns is 16 and has no concept of marketing to a certain demographic
 
Jon represents a luxury/ritzy lifestyle to skiing their are oakely sunglasses there are Prada/Gucci sunglasses its a smart business proposal , I get it no hate intended its a brand designed for 5 star hotel ski venturers
 
i would buy those cuz they look sick, but the price is way to high for me, and i bet Jon got a nice marketing team with him for his brand and those goggle will be bought by a lot of rich people
 
i might consider them if they had the most powerful anti fog lense known to man that can withstand a day of hiking in the sun
 
but you're missing part of the point.

"They'll start around 230 Euros but then you get an extra lens so you're basically paying the same as the other brands for the start-up version"

you just said yourself that no goggle company offers anything over 200, so why would you start the price at over 300 dollars?

"Just look at every other market, that’s how it is, there are low-end and high-end brands, but for some reason that has been overlooked in the goggle market."

im sorry, but 200 isnt high end? how has a high end goggle been over-looked? that's enough for something to cover your eyes. why is your goggle any "better" than the rest? does it improve your vision? make you more aerodynamic? made from diamonds? no. unless im missing something other than the fact that personally i think they look way 80's (and thats just my personal opinion), i dont see how these goggles are any different from another goggle company, except the fact that they're just way over-priced.

"but this does not mean that we don’t have the ambition to also make the best products for the hardcore skier."

you're trying to target the "hardcore skier" which arguably can't afford those, because i think 90% of the people who have commented in this thread, and on the recent update have said they're way expensive, but also trying to support a goggle market well above the price range of what there is now? it just doesnt make any sense. like you said, the "guy showing up in his SUV" a few times a week is the hardcore skier, not some rich as dude that skis 3 times a year that can spend all that money. you can't market both when selling goggles starting at over 300...

heres a screenshot from the new update

viewimage.php
 
the only problem is, the demographic that watches you ski, buys your pro model skis and has grown up with you is NS, I do understand that you are marketing a lifestyle to an older crowd, Lambo, beautiful girlfriend and house in Monaco, but freeskiing is a young sport and you should do something to include them.While i do believe that fighting for the market at $300 is an interesting and smart one, i feel the need to say that you should support those who support you, which are 14-24 year olds, who frankly do not have that type of money. So having an entry level google in the $150 market may be a better idea, gets the logo out there, or maybe it's better off being a brand that doesn't end up in terrain parks, that doesn't completely appeal to a 50-year-old austrian man...Maybe I'm just a tad sour because they look sick, who knows...
 
how so, he basically proved my point actually.

he said he's marketing for both the hardcore skier, and people that "live the life". almost every person that's replied to the thread has proved my point that no-one can either afford to pay that much, or even wants to for a goggle.

he stated that they aren't much higher because you get an extra lense, but like i said, you can buy crowbars and 6 lenses for the price of this one goggle.

i dont see how i was proved wrong in any way. saying theres no high-end goggle market out there. just because no company offers a goggle over 300, doesnt mean there isnt a high end goggle market. thats like saying, well no one offers a car for over a billion dollars yet, so im going to introduce a luxury market for cars. 150 for a pair of goggles is more than most people are willing to spend on a goggle.

 
it's also hard to believe that a couple pieces of plastic, a band and a tad bit of metal could cost $300... if $150 wasn't crazy enough to start with.
 
and i personally dont hate on jon. i think hes a great skier and has done a lot for the sport. and i wish i had enough money to start up my own company too.

i just feel that starting a goggle company, with a low end goggle that's double the price of 99% of existing goggles, isnt a very good marketing scheme towards those who actually support the sport. having 40 yearolds buy these goggles, most who dont support our aspect of the sport at all, and then saying you want the hardcore skier to also buy, and starting a "high-end" category, which already exists, doesnt make sense to me. seems like its really to make a quick $ off the people that can actually afford them.

and we all know as soon as you see a bunch of gaypers on the green trail wearing these and not have any advantage over a pair of $100 goggles, no "harcore" skier is going to want to buy them. theres just no need.
 
These goggles are perfect for the market that Jon is going into. Especially for high end resort shops. People in resorts like St. Moritz, Vail, Chamonix, Deer Valley or others similar to it are going to by the most expensive goggle just because they can afford to. It also looks very similar to high end designer sunglasses and for that reason people are going to buy them as well. This is a market nich that nobody has really ventured into and because of that Jon will be successful. Like he said, not for NSers looking for a good deal.
 
I would say it seems like a really good business idea. Like someone said, it is to goggles what gucci/prada etc. is to sunglasses..
 
I hear what you're saying, about NSers knowing about Jon, etc. But whereas we would be like 'cool, Jon Olsson's pro model', rich tourists who know nothing about skiing will just think 'nice looking goggles, and are nice and expensive to go with my nice expensive designer ski wear'

I am more than happy to let rich tourists pay for next year's JOSS tbh.
 
thank god for these goggles. there's nothing i hate more than getting out of my mercedes SUV and seeing that the lifties are wearing the same brand goggles as i am
 
yeah, he has his own value meal.

and there is no reason jon should be worried about what the 12 year olds on NS think of his business plan... cuz they know everything about marketing. nuff said
 
does michael jordan have his own value meal?

not even obama got own value.

though ordering a mcbama would be pretty epic.
 
I understand what your saying Jon, but aside from some materials I dont even see how they are that high end. Are the lenses even spherical?
 
" do understand that you are marketing a lifestyle to an older crowd, Lambo, beautiful girlfriend and house in Monaco, but freeskiing is a young sport and you should do something to include them."-as in my first post

i do understand, my point was that it's stupid not to included a demographic that would be interested in buying a product that Jon represents if the price was not so steep, ie luxury and ultra luxury
BMW makes a 760LI, they also make an affordable 325,
 
Jon, a little devil's advocate here... did you know Prada once tried to

kick start a line of ski eyewear? If not, I'm not surprised, it didn't

go anywhere.

I spent a little while selling skis in an urban centre to some pretty

rich people, and if there's one thing I noticed it's how concerned they

were about how much everything cost. Guys in $2000 Canali suits and

$500 shoes balk at paying 500 for boots or 1000 for a ski / binding

setup. Meanwhile I go to Whistler on the weekend and ride with kids

making 10 bucks an hour who have setups that retail at an absolute

fortune and are still pricey even on shop discount.

I'm not saying this won't succeed, I'm just saying you might be

overestimating how much the upper class are willing to spend on their

ski gear, considering most of them don't really care WHAT it does so

long as they can have drinks in the chalet hot tub after cruising

groomers all saturday long.

... But don't worry I'll probably buy them anyway.
 
do you always believe what you hear on ads, cause let me tell you something, marketing is marketing, its not always the truth. when he says goggles for hardcore skier, he wants to let people think that they are in fact hardcore skiers. he knows that theres never goign to be a ski bum living in his car down the hill who will go at the ski shop and be like 'hey, im looking for goggles, do you have some for 300$?' Its intended for those who buy 2000$ ski suits when they go on the slopes 3 times a year in aspen during the holidays, and want to feel like theyre the most awesome and hardcore skier in the world. its off people like these jon wants to make money, not people that are logged in 24/7 to sac to get crowbars for 30% the price.
 
dumb bitch ski bunnies and trust fund fucks will buy these. that is the market, these are super expensive, therefore they must be way better than any other goggle, even though they arent.
 
i was pretty stoked when i heard jon was starting a new goggle company, i feel like that's a market that really hasn't had any new companies spring up in. and to be started by a pro skier? well damn that's pretty much the coolest thing ever i think.

but now that the prices have came out i'm kind of pissed. i mean, he's a huge part and inspiration to much of the freesking world, and with his new company he decides to not even cater to that community in which he's so heavily involved in? i'm sorry but that's fucking bullshit. i was so stoked on a potentially sick company but now i know i will never be able to support them (although i guess they don't need any support...)

in conclusion, this shit shouldn't even be on newschoolers.
 
So much ignorance in this thread... Personally I think it's a great idea.
Do you honestly see Jon creating something for park rats or mainstream weekend warriors? He lives the high lifestyle, and is pretty much a celebrity in Sweden I think. They look like those old Oakley shades that didn't have the bottom frame, and I think it's perfect. Like he said, he's not aiming for all of NS to be all over these, because if we were then his target clientele wouldn't be wearing exclusive gogs any more. Do you think they want to wear the same stuff as us little "thug wannabes" that are all intimidating and shit?
This company suits Jon perfectly I think. Designer gogs. Ha.
 
Exactly - Wealthy people generally don't get to where they are by splashing out money on anything and everything
 
not to hate Jon----I feel like these are the gogs, like the C-bars, that every kid in Euro land is going to have..ONly because Jon started it all up, like if all those pros hadnt worn C-bars, i doubt as many people would wear them...sorry for the ranttt
 
1 pair of crowbars = $100

nicest replacement lenses = $150

$150 x 6 = $900

Total for 1 pair of crowbars + 6 of their nicest lenses (like the thread creator implied he could purchase for under $300) = $1000
 
even if he is a celebrity in sweden, that doesn't change the fact that sweden has less than 10 million people
 
so say 1 million swedes buy a pair of goggles=$$$, does anyone think that Jon is jumping into this market completely uncalculated or uneducated? He obviously has done market research in the area of goggles and knows what to expect from consumers. Even if Americans dont see the need for these goggles, well, good thing hes in Europe where the mindset is different and there are still plenty of skiers.
 
Duh guys.... Jon's master plan is obviously to get Gold in the Olympics for racing, then all the yuppy ski racers will want his goggles. Sounds like a bueno plan to me.
 
Those look amazingly sick though. And I bet they are extremely quality. And, with the price, it is a different market than NS, and he probably has a higher profit margin, meaning he needs to sell less goggles to make $$$. I would buy a pair if I was super rich...just wait till I win the powerball on my 18th birthday...
 
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