Oh man, this thread is getting out of control. I think theres a standard for ski movies these days that most production companies have to try to reach. But their is a lot of diversity in most ski media these days, there are a lot of companies serving up ski footy shot and chopped in uniquely different ways. (These following assumptions are based on my opinions after seeing there movies) Traditional editing styles like Warren Miller, Clean and smooth style like Level 1, and original and mellow like the movie Idea. Skiing right now has a very extensive list of production companies all out doing the same thing...Toting around a 3 chip or HD cam along side skier's , friends or pro's. Some with helicopters, cable cams, and others with tripod and follow cams. Its all up to the viewer to decide wether or not it was worth there time. Basically some people like epic trailers, when something is epic aren't you intrigued to find out why?
And better yet is it really any less epic than any other trailer. I think a trailer needs to be epic so the viewer remember it. What is a ski movie made for? To remember how huge someone went, or how badly someone got broken off, or even just a token for memories of a killer pow day. Of course overly "epic" trailers happen, but nowadays there are so many trailers you can basically pick out what you want to watch about skiing.