probably not what your looking for but worth a try, and my gues is shops buy in somewhat of a bulk so they get it cheaper also theyre like the middle man so the price def goes up from what they got it for so everyone makes money
The Hell Bent is not one of those skis that you see for wholesale very often as it sells out so quickly. I think the cheapest I saw it online this spring was for like $499 and I think they were 169cm's. The 179cm is the most popular length followed by the 189cm. if you ar elooking for a 169cm you may be able to score a great deal, if you ar elooking for a 179cm or a 189cm then you probably will not find a great deal on them until like March if any are left.
I'm almost positive wholesale pricing is different in Australia, but the wholesale on generally all k2 skis in Aus is 50% of retail, and a prodeal will generally be 20% off wholesale
Then again, Bents retail for well over AU$1000 here haha