They followed the path that, sadly, many bands do. It goes like so:
You start out as a local band. People who know you love you and people who dont want to.
Then you get a record deal and your still a band that not many people know (example: Streetlight Manifesto) but once again the people who do know you love you, and your getting more attention because you have CD's out and are starting to make enough money to get shows out of state
You start to get big enough where you have shirts in Hot Topic and now you have a visible line of who likes you and who doesnt. You have more shows and are being loved oh so much.
Now you are widley known and are making good money. You have come out with more than 2 CD's and people either love you or hate you. You go on tour. You might end up in the Vans Warped Tour or something. THIS IS WHERE YOU WANT TO STOP! Stop making new songs, and keep playing what people love. Or do what Godsmack did and stay low for a while and make people wonder where you are. Then right when they think your dead come out with something new
If you dont stop you will end up making to much money, getting cocky and thinking you should go in a direction that you should not be in. You start making crappy music and now no one loves you.
And that is the path Sum 41 choose