Line doesn't really seem to go for the "big names" persay. They tend to sponsor people who are relatable to the average skier. (TC for example,) that are still doing sick stuff, but in a way that is more "realistic," if you know what I mean?
I feel like that is part of the reason why the TC crew (basically all of Line skiers have been featured at some point) is such a hit. Sure the skiing is still insane, but its not on perfectly build, monstrous x-games jumps in Colorado, most of TC's best moments have been in pretty average parks or regions, which makes the episodes far more relatable and inspiring to skiers who aren't from the sickest locations or whatever.
Not sure if that made any sense...