I was the one that got in trouble for Armada pics.
It is a fine line when pics of next years gear should be posted..
In my case, we are ordering 09/10 gear right now for delivery in the next few months, so obviously we would have dealer books with graphics etc. In the case of the northern hemisphere, you generally don't see product showings until SIA, which hasn't happened yet
I think the reason companies don't like pics being posted yet is that sales haven't been maximised for this season. Kids that see next years gear may want to wait for the new model to drop and therefore won't buy the current stock. Secondly there are marketing implications associated with the launch of new seasons product which need to be kept under control.
I can't imagine any legal implications of posting pics on this site, but the companies might get pissed off.
Give it a few days and the 09/10 ski pics thread will surely start.