this is misleading in the fact that they are putting time into stept studios in order to be able continue making ski movies. from the stept Q&A:
https://www.newschoolers.com/readnews/43321.0/Stept-Productions-Q-A
What is the business model of Stept? In the wake of the collapse of the DVD industry, I know that there are many different ways to monetize video. You guys mostly upload stuff to Vimeo, which doesn't make money directly. Merchandise? iTunes? Don't need details but would love to hear a bit more about what its like to be on the business side of a production company like yours. -Mr.Bishop
Nick Martini: We have to be constantly adjusting our business plan because of how rapidly the film industry is changing. Sales of our ski film, both digital and retail, have never been very lucrative. At Stept we are working our hardest to acquire commercial film work to supplement the lack of income. Our goal is to make Stept Studios a sustainable production business that can make a ski film as a passion project, without worry about funding, monetizing hits, or sponsors, ect. We want make sure we never have change our ski content because of money.