I don't know what you're getting at, I'm fairly confident it happens all of the time.
I don't know if you've ever worked anywhere other than a grocery store or a gas station, but businesses aren't perfect; and Orage is a business. Decisions come down to the wire. Decisions get made last minute. Orage was forced to make a value-based decision to completely alter their strategic directive, for the safety of their company. For all we know, Orage could have been a going-concern, on the verge of shutting their doors. They suffered massive YOY sales rev declines & were no longer a mainstay in the new-school market. All the while, they are dumping R&D dollars, marketing dollars, & support/travel dollars into a team of riders that are generating virtually no sales. Not that it's their fault, but the market is incredibly saturated.
You don't know exactly what happened. You only have the perspective of the scorned riders and a butt-hurt fan who saw his favorite riders get dropped. What you don't know, however, is Orage's decision could have been widely contested among their leadership team. What you don't know is that their decision may have been a last-minute, last-ditched effort to save the brand. What you don't know is that they leadership may have made the decision, reluctantly, in the middle of the night and informed their employees the following morning (who maintain relationships with the team).