Whats going on with Orage?
- Thread starter vinnypaz
- Start date
zakattack66
Member
topic:vinnypaz said:
No they didn't.
Banane.
Active member
Well they stop making Gore fabric Jacket, too bad, one of my all time fav it's their Jp Auclair pro model....
I don't know what's up whit them, but I saw someone the other the other day at my job and he had a new jacket, which was, really sick, the fit was on point and the P20 membrane look really good.
An another note, They opened a shop in Montreal,LE chalet Orage I think, didn't had the chance to swing by, but it's on my list this week. I won't buy anything since I'm working at TNF, but still, they make nice stuff normally
I don't know what's up whit them, but I saw someone the other the other day at my job and he had a new jacket, which was, really sick, the fit was on point and the P20 membrane look really good.
An another note, They opened a shop in Montreal,LE chalet Orage I think, didn't had the chance to swing by, but it's on my list this week. I won't buy anything since I'm working at TNF, but still, they make nice stuff normally
They dropped everyone except banks
cdip
Active member
http://www.orage.com/ca_en/b-dog-jackettopic:vinnypaz said:
lets drop b dog and make him another pro model jacke
Creamsoduh
New member
13599739:cdip said:
+K for actual research/proof
zakattack66
Member
13599863:TallxT said:
fight fight fight
-Dan
Active member
13599866:zakattack66 said:
eh no need to fight. the only person at the company that I know of is Mike Nick. He's just out there tryna make a living and support his family. Can't hate on that. Just accept that they don't value our market and stop supporting a brand that doesnt support what I'm passionate about.
russsavokskis
Member
Damn the b dog jackets were on point too...
13599739:cdip said:
That's exactly what they did.
Rennis_Deynolds
Active member
the b dog jacket was ugly as fuck
Titus69
Active member
http://www.orage.com/us/team/
It still says Bdog is still on the team. I really only saw their outerwear when they sponsored Will and Andy. Their new stuff looks more like patagonia or north face
It still says Bdog is still on the team. I really only saw their outerwear when they sponsored Will and Andy. Their new stuff looks more like patagonia or north face
That team page is out of date, don't cite it. They dropped B-Dog and Will and Andy (err, actually not 100% sure about Will). They also bailed on some of the more underground skiers who had just been added to the brand, like Dom Laporte.
Corporate re-brand seems to be going up market, trying to compete with the North Face and shit. So lame, dim-witted if you ask me. Obviously they want to follow the money, but tearing up 25 years of core status in the industry and cutting ties with the people who have supported them through that time is so weak.
Corporate re-brand seems to be going up market, trying to compete with the North Face and shit. So lame, dim-witted if you ask me. Obviously they want to follow the money, but tearing up 25 years of core status in the industry and cutting ties with the people who have supported them through that time is so weak.
lickmyballs
Member
Idk why B Dog just doesn't get a pro model jacket with armada. I mean he already has another pro model ski with them. He should just have Armada come out with a B&E jacket. Also whats with the new Full Tilt B&E boots? Do Henrik and B Dog just like the boots that way or is that how full tilts wanted them?
cydwhit
Active member
13600421:S.J.W said:
I dunno.
Couple of points:
-I've never been incredibly impressed by their outwear, at all. Sure it's fine, but it's not industry leading by any means
-A lot of outerwear brands fall into this category, there is just not that much difference in price or performance from a lot of the brands at the moment, it comes down to how you want to look, and more importantly, who you want your money to go to.
-Initially that doesn't seem that important, who cares where your money goes? Well, the ski industry is small, and there is very little money going to what I would call the "good guys" the dedicated people pushing everyday. So, while I'm 100% for free market capitalism, I definitely look at who my money goes to as a factor, that's why I don't feel bad about buying a Red Bull. They make a lot of content that I really enjoy, and they pay a lot of people that in my opinion deserve to be payed.
So, with a product like outerwear, if the price and features are the same between two brands I'm always going to buy the one that I want to support, as a company more.
That's why I'd be more interested in picking up a piece from a company like Knoble, Bloom, Planks, Yoke, etc, than from a company that doesn't support things I care about.
When Orage had many of my favorite athletes (no diss to Callum and Rory, they are both awesome) as well as employing people I liked, and backing content I liked, I was willing to put up with an average to sub-average product. Now that they don't, I'm much less inclined to do so, and much more interested in supporting people who I know and care about.
Please note, I review and edit reviews of ski gear for a living, and all that applies mostly to park / inbounds outerwear. It applies to a smaller extent to touring/performance gear because in that case I'm going to buy whatever performs the best for the best price, regardless of who is behind it.
Does any of that make sense?
S.J.W
Active member
13600437:cydwhit said:
It completely makes sense. If sponsorships didn't work then brands wouldn't have them. Orage isn't like nike where they just came in for the money. They are rooted in freeskiing and people are going to stop buying their stuff because they're not supporting park skiers anymore? Are people really focused on just hitting a rail where they don't even consider big mountain freeskiing??? It's just dumb in my opinion people getting all pissy because they're sponsoring their favourite skiier anymore.
cydwhit
Active member
13600449:S.J.W said:
I think a key phrase there is "rooted" the fact that they used to be so "core" and now seem to be moving a different direction is probably a large part of why feathers are ruffled.
And I don't think it's such a park vs. all mountain issue as you paint it. The team they had was pretty diverse.
People like Banks, Chris Logan, Tatum Monod, Andrew Whiteford. Those are not the sort of people that I would classify as "rail rats"
People on NS probably don't have as much experience with people like Rory and Callum, and thus are becoming less of a target audience.
When Moose worked for Orage and they were super active on NS, and supporting a lot of people and projects I respected, I was very happy to give them my money, even if the product wasn't mind-blowing.
We'll see how the new direction treats them, I'm stoked to see Rory, Callum, and anyone else they pick up getting support and I'll be interested in seeing how the brand grows from here.
S.J.W
Active member
13600458:cydwhit said:
What does core even mean? People say Line is core and yet Line skis are made in China and are owned by K2 sports. Nothing about that screams core. But then you have brands like Red Bull which are pretty active in everything throwing money into skiing by sponsoring big events like Line Catcher and Cold Rush and yet people hate on energy drinks being in our sport. This whole idea of core is so fucking dumb. It pretty much looks like a bunch of fifteen year olds all trying to be cool in school by all doing the same shit. Is Atomic core? Well many would say no, but onenerdykid is probably my favourite NS member.
a_burger
Active member
13600466:S.J.W said:
To me "core" is not about the products a company makes, but about what they give back to the sport and how valuable it is in your eyes (which is why arguing about what's core and what isn't is inherently dumb when you isolate it from all other factors when making a purchase).
You can't say Line hasn't or no longer is giving to the sport. If Red Bull made shit tasting energy drinks (which some people might find true) that doesn't mean they aren't "core" anymore.
But that said if I was buying a jacket, and I narrowed it down to 2 brands such as Bloom and Orage, and the product quality was almost the same, I would probably go for Bloom since they are supporting riders I like and my purchase may help said riders. Hell, I might even pay a little bit extra depending on how much I like their team.
ya to say orage isn't core because they're dropping some park riders makes no sense. they probably looked at their business model, realized most of their market lies in the big mountain arena and picked up some athletes that represent that sector more effectively. rory and callum are as core as it gets. rory's an og, been crushing since b-dog was in diapers and opened up doors for guys like him.
hemlockjibber8
Active member
13600498:SBCSkier said:
Please publish your findings in your next issue...
Kidding, i loved you and wish you never left me.
I_liketobutter
Active member
13600466:S.J.W said:
A bit off topic, but seriously, you kids gotta stop saying this. It's not fucking 1980. Plenty of high quality products across multiple industries are made in China. Manufacturing location has little to do with quality anymore. Sur,e some places are higher on average like the US and Germany, but to say something is shit or not "core" b/c it's made in China in 2016 is ridiculous.
I'm sure its a purely money decision. Orage is big enough to drop park riders who im sure don't generate enough revenue unless they spend a lot and pick up a big name rider.
They have a big enough following / brand name / distributino that im sure they can go without those riders.
No offense to B-dog also...his line of clothes appealed to a VERY small percentage of skiers. I personally think his line of clothes looked absolutely retarded.
They have a big enough following / brand name / distributino that im sure they can go without those riders.
No offense to B-dog also...his line of clothes appealed to a VERY small percentage of skiers. I personally think his line of clothes looked absolutely retarded.
brookepotter
Member
13599750:FredyFerl said:
I am still on the Orage team this season but things are for sure changing. They are rebranding and a lot of urban/ park athletes (me included) do not fit the new style and image they are going for. Regardless- they make such ill outerwear that is really good quality. Spending some time at SIA with them, hoping to find out some more details
elcornholio
Member
13600431:_ALPHASQUAD_ said:
They've been splitting into their own pro models with armada. First it was the Al Dente, which they shared, and now they have The B Dog and Edollo skis. They probably got bored of having like all the same gear, and outerwear is a place that it especially makes sense to have their own stuff. B Dog also has pro model mittens.
BenWhit
Active member
13600294:Turner. said:
I'm sure they understand the risk involved with departing from a market and image that was their bread and butter. there are a multitude of factors involved with corporate re-branding or re-imaging, one of those being market saturation. I am not privy to any inside knowledge by any means, but I would guess that Orage looked at the market, their current team of riders, and chose to move on purely due to market saturation. Frankly, it feels like the brands that inhabit the park-rat market are a dime a dozen. Yeah, some brands will forever remain "core" and "rad", but part of being "core" and "rad" is being "marginally profitable". The object of a business is to be profitable. If they see the prospect for higher profits elsewhere, they should chase it.
..=
Member
13599863:TallxT said:
If I see a lie anywhere in this statement, you let me know where it is. Don't support companies that trade their identity for potentially more money. It's an important time in our community to give back to the brands which are growing and giving back, opposed to brands such as Orage which in essence, show they don't care.
For your next outerwear purchase, buy Planks, Tomahawk, Yoke Collection, Bloom, Jiberish, or heck even Saga. Give back to those who are making skiing a better place for all of us
saskskier
Active member
13601407:j.w.v said:
Orage has had a huge part in building the foundation for our sport. Remember the Orage Masters? Possibly the greatest contest ever (with the exception of maybe JOI).
To the best of my knowledge, they are still one of (if not the only) freestyle ski outerwear companies that hasn't ever sponsored snowboarders (not counting more race-oriented companies like Phenix, Spyder, etc).
I mean Tomahawk sponsors skateboarders. Jiberish, Saga and Virtika sponsor snowboarders. What makes them better than a company that has been in it since the beginning?
So, they are shifting priorities or target market? So they are changing up their team? How about we wait until we get some more info from the company itself we toss one of the OG companies of freestyle skiing under the bus?
hemlockjibber8
Active member
Whatever the fuck 'core' is, Callum Pettit is the epitome of it and that is worth something.