What is it that you all look for in a ski company? Do you look more at the actual company and the image they try to put out? The riders on the team? Graphics? What ski reviews say? What your friends say?
first i look at what kind of ski im looking for. if i want a park ski im gonna look at medium flex, reviews, and then graphics. for an all mountain ski, i look for a bit stiffer but not suuuuper stiff and longer w/ 100-110 waist. graphics aren't that big of a deal for All mtn skis.