What do you look for in a ski?

What is it that you all look for in a ski company? Do you look more at the actual company and the image they try to put out? The riders on the team? Graphics? What ski reviews say? What your friends say?
 
i mostly look for if they make good skis the other stuff dosent matter as much to me as long as they make good skis
 
to find a ski i manly see what my friends say and what some reviews say and see how durrable the ski is and how much it cost
 
Contruction, price, value, and how they ski performance-wise.

I could care less about graphics and how the ski looks.
 
I look for long term relationship material. A ski I can really have fun with and that isn't gonna cheat on me.
 
i look to see if they have pink. if they do then i got for it

nah, basically wat every1 else said above, it depends wat i want the ski for tho. all mtn ski is gonna be tougher than my park ski
 
usually go with what my friends say, cause then you know the info your gettings legit, and price of course
 
graphics, coolness, oh and they must be rockered, cuz i only ski park so rockered skis are the only way to go.
 
first i look at what kind of ski im looking for. if i want a park ski im gonna look at medium flex, reviews, and then graphics. for an all mountain ski, i look for a bit stiffer but not suuuuper stiff and longer w/ 100-110 waist. graphics aren't that big of a deal for All mtn skis.
 
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