i was being sarcastic about the oakley making money thing, i know they make shitloads and probably don't care whether a few people miss out on dropping $200+ on some jacket because they're not avaliable.
in terms of supply and demand, if i were running a business i would ensure that whoever wanted to spend money on my product would be able to do so...oakley aren't benefitting from the price rise on a hard-to-find item because if their factory is completely out of stock they have none left to sell, and the people who'll benefit from the rise in price subject to demand and supply will be those who can sell the jacket (usually people who already own the jacket) - which is not the company if they've exhausted their supply.