Unfortunate coincidence from Backcountry, with apology

zerospinskier

zerospinskier

Active member
I saw this in my email today. Their mass emails ended up sending out a witty comment that correlated to a really shitty time with the tornadoes. It is an honest mistake, but definitely a foot-in-mouth moment.
First email:
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2324-BC-OffpriceRainwear-email002_06.jpg


Then today:

We messed up. Yesterday, as the people of Alabama dealt with the devastating aftermath of an intensely damaging and life-taking tornado, we neglected to put a stop to the distribution of an email with the header: "Mother Nature hates you. Deal with it." This was extremely insensitive and offensive, and we are so sorry.

Please accept our sincerest apologies for this mistake. What was intended to be witty marketing copy may have been when we wrote these words two weeks ago, but in light of current events and the suffering of people affected by Mother Nature's wrath, it is not only not witty, it is completely unacceptable.

We at Backcountry.com send our deepest condolences to the families of those who lost their lives and to everyone now faced with rebuilding their homes and their communities. And again, we extend our sincerest apologies for our lack of foresight and our complete insensitivity in sending yesterday's email.

Sincerely,
Jill Layfield
CEO
Backcountry.com
 
When i saw that they sent this out a few weeks ago, and just didn't realize to stop sending it recently, it made it better.
 
Got this too.

Not sure how I feel about it. I think it is a creative marketing campaign and has some value to it. Bad timing though.
 
Haha I literally JUST deleted that email on my phone. It was one of the few spam emails I actually read (for the lols) before hitting delete.
 
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