Thoughts on newschoolers magazine

TomDavies

TomDavies

Member
I got a copy for Christmas and thought it was sick. the only problem I had was the amount of ads, since it is technically a yearbook. other than that, I thought it was super good.
 
Skiing/any other action sports year books? do those even exist?

I'm sure you've picked up a different skiing/snowboard/skating mag and i feel like the NS mag had just as many ads as those other mags, like most mags
 
Good news is we don't plan on ever going over that ad/edit ratio! The goal would always to keep ads to a minimum, but work with companies that believe in the magazine & our vision, and are willing to design an ad that is actually complimentary to the editorial being run.

If you don't mind me asking, what were some of your least favourite ads, and why? It would help us fine tune them in the future, with the hopes of delivering a product you can enjoy cover to cover
 
I think the dallbello ad could have been a lot better, and I have seen them do better.i also think the momentum ad wasn't great. Not that I don't like these companies, I just feel like they could have done a better job if they were in the newschoolers yearbook.
 
Which yearbooks are you referring to? I'd be curious to make some comparisons for our own records.

To let you know there was a 30/70 ad/edit ratio in the magazine. Industry standard for other mags averages at about 50% ads, but for some can reach as high as 60%.

In order to reach the high quality of print and paper we went for, we needed to raise enough revenue - and without making the sticker price obnoxious, advertising supports this. We did everything we could to select the companies that were allowed to be in the first issue, and as Jason said we put a limit on the amount of ads we're ever going to sell in it. We won't break that ratio, as its important to keep the flow really premium.

Ideally we can get it lower in the future - I'd like to see no more than 25% ads, but that somewhat depends on how much companies believe in the project, and how much we want the sticker price to be for those just picking it up.

Revenue and advertising is always a balance. We do our best to not go too far, but I do understand that sometimes ads are frustrating. In the second year of this project we're going to have a very tight relationship with advertisers, and really ensure that there is only top quality advertising to go with the top quality content in the mag.

Curious - who gave it to you, and do you know how they got it?
 
I liked the ads almost as much as the actual content. If they are coming from companies like Batalla, Saga, and Line, then the ads seem to be just as much a part of the Newschoolers image as the rest of the yearbook. Basically, as long as the ads are equally focused at the target audience as the articles are, and not just generic copy-paste "ski mag" ads, then it totally has a place in this publication, as far as I'm concerned.
 
this, and to me at least they SHOULD be there. Saga and Line and some other companies have a big voice here, so it would make sense that they have a big voice in the yearbook too, but maybe in a different way. Maybe a Saga written piece to go with an ad? Maybe a Freeskier ad just for fun?
 
I must say the yearbook was entirely well executed, everything that had been popular in the past year was well represented. Felt the Ads were appropriate especially for how nice the print job was. Super high quality paper and everything. I almost wish they came out more often but that might ruin it.
 
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