I don't disagree with any of that. At least when it comes to marketing and graphics J Lev still seems to have the taste of a 12 yo boy. Perfectly fine if your target market is 12 yo boys, but I don't know how much relevance J Skis has with the broader market regardless of the quality of their product.
That said, I do have a bit of a soft spot for them for a couple reasons:
1. They are one of the few brands left that seem truly committed to park, freeskiing, and staying indpendent. All of the formerly indie brands that were gobbled up by ski industry corporations (Line, Armada, 4FRNT, etc.) have spent the past 5-10 years all but outright telling people park is lame and carving groomers is where it's at. Fuck that. At least J Lev is committed to the kind of skiing I love.
2. I am almost certain they are actually paying licensing fees for the IP they use. They made a big deal about meeting with the Bob Ross family/trust when they dropped that collection, and I gotta believe they wouldn't dot their i's and cross their t's for one collection and not for the rest. As a professional designer IP protection hits very close to home for me, and I'd be the first in line to slam them if I thought it wasn't the case.