Thinking about sustainability in the ski industry.....

freeski1620

Active member
Hey NS!

I am currently in a college class called inquiry into sustainability and one of my class projects is to post up a small article my group and I wrote. we wrote it about gear manufactures. specifically snow industry ones.

Feel free to share your thoughts on the subject!

Sustainability in Clothing Manufacturers

When it comes to shopping for new outdoor gear and clothing, there are manufactures who produce goods ethically and those who do not. Part of your thought process when shopping for these items should cross the path of sustainability and ethics. Below explains a company who has excellent sustainable ethics and a few who do not.

Patagonia is a very eco-aware company that puts a lot of exertion into offering safe products that come from the least harmful raw materials. They have also invested in innovated technologies and strictly monitor their waste. A portion of their profits, which they call “Earth Tax”, goes to grassroots organizations that allay damage they do cause. Patagonia has recently introduced a program called the Common Threads Initiative which is an effort to keep all Patagonia products out of landfills. They recycle old clothes into new so that nothing is wasted. Common Threads Initiative is an addition to the proposal of 100% recyclable clothing, created five years ago, and it is the final step in the clothing recycle program which will be active this fall. Along with the Common Threads Program many other environmentalist programs have been put into place by Patagonia one of which is The Conservation Alliance; “In 1989, Patagonia co-founded The Conservation Alliance, along with REI, The North Face and Kelty, to encourage other companies in the outdoor industry to give money to environmental organizations and to become more involved in environmental work.” This program now has over 170 members and in 2010 the entire alliance collected $900,000 which was all donated to grassroots environmental groups who work to protect threatened wild lands and biodiversity.

When it comes to clothing production many major brands do everything they can to cut their costs in order to put more money in the pockets of both their investors and executives. Many times this means cutting corners in concerns to workers rights, fair labor standards, and sustainable production. Sweatshops in the second and third world produce most of these unethical products. Companies such as Nike, Victoria’s Secret, The Gap, and Abercrombie and Fitch all use illegal sweatshops that employ children to produce the goods they bring to retail. When making your shopping decisions keep in mind where the goods came from and look for products made in the USA or in places you know do not tolerate sweatshops and the exploitation of children. Goods, especially clothing items can be manufactured ethically and brought to market for a fair price. It is up to you to find and choose those companies that are taking the ethical and sustainable route.

Green is the new gold, and companies are realizing that going green is what many consumers are demanding. Especially in the outdoor industry, because the people who are using the products love the outdoors and to be able to continue that love we must respect the outdoors by producing products in a sustainable manner and recycling the old. That is exactly the direction major outdoor clothing manufacturers are heading. They are managing/reducing the toxins used in finishes and dyes, increasing production out of recycled materials, and giving funds to environmental organizations. On top of that the outdoor clothing industry is shifting towards utilizing organic fibers, that are produced in a sustainable manner such as organic bamboo, cotton, and wool. Many companies are also upcycling their normally discarded waste into the creation of new products. Manufacturers are reducing and redesigning their product packaging. Many of the new trends will spread into the rest of the industry because not only do they save on the environment, but by recycling old product, utilizing waste, and lessening packaging they are saving on their budget as well.

 
I like it. Dont really know how much child labor laws and sweat shops play into sustainability though.

But sustainability is a pretty big deal in this day and time and something we really need to step up our game in. People always think sustainability means getting different sorts of energy that are renewable and always forget about how clothing companies and others play a huge role in what we need to help change.
 
Email the Trew Gear guys, they're new place in Nepal sound way good, seriously. Of the newer small high end manufacturers of ski gear, they're leading the pack as far as I'm concerned.
 
good stuff.

i just wrote a 20 page research paper on marketing in snowports. papers are actually kinda fun when theyre about stuff you like and not stupid shit
 
Environmental sustainability is just one facet of sustainability.Economic and social sustainability also have to be taken into account, which is where sweat shops etc would work in.
 
we tried to make the world's first carbon negative ski boot, the Atomic Renu, where all the components were made from recycled materials or from a sustainable resource:

renu_110_10_02.jpg


No master badge (the color additive) in the virgin Pebax plastic (derived from the castor bean), gave the boot probably too unique of a look. But we made it too be sustainable, not commercial and as a result it didn't sell very well. We tried :)
 
I remember that boot.

It was a good idea but making plastic buckles on a boot built off of a race/high performace model made some people I showed it to a little weary. Plus the price point was a little too high.

Unfortunately the price point of sustainable products turns people away.
 
You turned that in? Apparently all you need to do to succeed in college is say "green good, corporation bad." That was terrible. Your thesis never really developed, and then you pulled Nike, Victoria Secrets, the Gap and A&F out from left field with no introduction, told us they were bad because they have illegal sweatshops and then took another unpredicted right turn. You never said why the sweat shops are illegal, or explained the sweat shops at all.

You also never told the reader why they should go out of their way to buy 'green' products. I am not impressed.
 
kind agreeing with cobra commander here,

that is a college paper? im excited for college now, that paper wouldn't fly in my high school classes.

just re-read it, and i guess you said article, not paper, but still your 2nd paragraph didn't really have much of anything to do with sustainability, even less to do with the outdoor industry and nothing to do with the ski industry.

Also, your last paragraph brought up new ideas that were not addressed earlier. It would make more sense and make a stronger argument if you brought up those things, managing/reducing the toxins used in finishes and dyes, increasing production out of recycled materials, etc, earlier, and expanded on them rather than just throwing them in at the end.

It seemed like you didn't really do any research other than into patagonia, next time look into more concrete examples to back up what you are trying to say.

But, its good to know people are thinking about sustainability and skiing
 
Back
Top