The Joss Bounty spot is hilarious. From the bad green screen, to the bad wardrobe, to the bad editing, to the bad music, to the bad copywriting... it's clear that they were going for a light stupid tone. If you try to go serious with these things, they turn out bad (look, Joss Christensen doing legit Bounty commericals is a bit of an eye roller). But if you overdo the bad and make fun of yourself, it's funny. They nailed it.
On the other hand, Gus is in a more tricky position. He's constantly going to be surrounded by hot button issues that demand a level of seriousness. Serious + freeskiing + mainstream haven't historically done very well.