honestly I don't understand the hate on North Face. They had Sage and other guys before and had them doing alot of design work for the products, then they brought on Twall and the gang and did the same thing. They aren't on any sort of campaign to change freeskiing, they're just looking for their market share. None of those guys changed anything about their appearance or skiing other than the logo on the jacket. They are throwing money at our sport to have it grow, they aren't telling us how to grow it, they just want it to grow.
I can understand the FIS/USSA hate, yeah the USSA rules have been pretty BS and the judging whack for a number of years. Hopefully they will write a brand new rulebook for all disciplines, which is probably going to happen since they already took all of the invert/off axis qualifications out of slope, took away all restrictions on pipe other than no dubs at the junior level, and for aerials(closest thing to big air) we don't have to call our tricks if we don't want to.
US Snowboarding did a good job and I assume that US freeskiing will take a page out of their book.