Stock Footage Pricing Help

[Pataguccimane]

Yo whats up m&a?

Recently a colleague of mine hit me up offering to buy stock footage from me that would make up about 30 seconds of a video he is doing for a client (County travel agency).

He wanted to know how much I would charge for it and quite frankly I have no idea. The only thing I know is that I would charge more for my aerial and drone work and timelapse work than my handheld and gimbal work.

I've search barred for a while now and I couldn't find any previous threads so if anyone has a ballpark estimate of what I should charge or has a way that would help me figure it out that would be awesome!

 

[IanAvery-Leaf]

I'm just gonna toss out some questions to help narrow things down, not meant to be judgmental or anything:

what type of shots are they? are they simple unimaginative and generic shaky shots or are they smooth, unique and well composed with special subjects?

how quality are they technically? SD, low bitrate Canon 900p, 1080p, 4k, 4k raw, etc?

do you have your FAA part 107 license to be commercially selling drone footage, and if so is that footage all recorded 100% legally (not near any active airports, < 400 ft, daytime only)?

if you think of the time that went into each shot, how much do would you want to make it worth selling?

 

[Sklar]

I'm a photo guy, but a big part of pricing is the usage/distribution of the shots.

ie, what rights do they have? can they re-edit it and use it gain? etc

How many people will be seeing it?

This is something some folks will certainly argue against, you'll have to find your own stance on the issue, but you might also want to take into account how much they are willing/able to pay. Sure it can undercut you and others if you take a pay cut on the "true value" of your work, but it can also be the difference between some cash in your pocket or not.

**This post was edited on Jul 26th 2017 at 1:54:21pm

 

[Pataguccimane]

I'm just gonna toss out some questions to help narrow things down, not meant to be judgmental or anything:

what type of shots are they? are they simple unimaginative and generic shaky shots or are they smooth, unique and well composed with special subjects?

how quality are they technically? SD, low bitrate Canon 900p, 1080p, 4k, 4k raw, etc?

do you have your FAA part 107 license to be commercially selling drone footage, and if so is that footage all recorded 100% legally (not near any active airports, < 400 ft, daytime only)?

if you think of the time that went into each shot, how much do would you want to make it worth selling?

Most of the shots I'll be passing off to this guy are smooth and unique 4k shots focused mostly on landscape (i.e. time-lapse clips, gimbal shots, and some still shots) I also have drone shots from before the part 107 thing came in to play (From early last year and the year before) I also have some clips of some mountain biking that will probably make it into the mix. Again I have no idea how much I want to make it worth but theres about 2 hours of work per clip for lets say 15 solid clips.

 

[Pataguccimane]

I'm a photo guy, but a big part of pricing is the usage/distribution of the shots.

ie, what rights do they have? can they re-edit it and use it gain? etc

How many people will be seeing it?

This is something some folks will certainly argue against, you'll have to find your own stance on the issue, but you might also want to take into account how much they are willing/able to pay. Sure it can undercut you and others if you take a pay cut on the "true value" of your work, but it can also be the difference between some cash in your pocket or not.

**This post was edited on Jul 26th 2017 at 1:54:21pm

Sklar, They have rights to use this footage within their project and edit it to their liking, but will not be allowed to use it in further projects without another deal. As far as the audience I believe this will go on a tourism Facebook page and their website which should generate in between 4,500 and 6,000 views.

Thanks for the help guys!