It could be a wax for warmer temperatures which means the wax will be much softer than a wax for colder temperatures. These warm waxes usually feel slow, or 'sticky' when feeling your base after scraping. Brushing is what will take out all the excess wax as it has seeped into the pours of your base, and a scraper won't do the trick.
Hey, just saw this. Yes, the wax is more 'sticky' than say a swix wax. It has to do with the different waxes that go into creating the wax. As other people said just brush, or leave in on and 'ski it off', either way works fine.
And yes, it is ski wax.