hah, you know. I am not so really sure about consistancy or just being a one-hit wonder.. I wouldn't rule that out.
Let's say for example that you were one of the first people to throw a backflip to rail. Everybody was there to get it on tape, MSP, PBP, etc. Now, you have a clip in all their latest movies just for doing that.
Even if that is the only thing you can do, companies will be on your nuts. Because you, son, have exposure.
In the end, sponsorships really lead to a few different things. #1, the first and foremost important factor is 'Being at the right place at the right time'
That's it.
#2. Look at it from a companies' perspective. Companies are concerned with MONEY. CASH. so the question they ask is, ''Will this person representing our company cause us to sell more products?'' What is your image? Is it an image that the company can market? If yes, then you my boy are on your way to being spancered!
#3. Exposure. Who do you know? Is your name out there? One good way of getting your name out there is through competitions. So yes, consistancy and steadily placing high in competitions will be good for you. But simply being a consistant/versatile rider isn't going to do it for you.
Eat. Sleep. Breathe. Ski.